Roots is a luxury interior design firm concept. For this project I was the sole designer, creating the logo, collateral, website mockup, and all other things pictured. For this project I wanted to make sure the website was reminiscent of current industry websites, but a little less flashy, and easier to navigate. I've found recently that many websites have too much going on, and it actually makes the experience of finding information way less accessible. This is a trap I wanted to avoid with Roots. I also designed a set of collateral for the brand, including paper tube designs, business cards, and stationery.
Check out a prototype of the website here!