Mela is a hard cider brand concept that I invented to showcase my branding skills and my love of cider. I choose my beverages quite frequently based on their packaging, and it has been a goal of mine to design my own beverage packaging one day. Really, if I ever sold the cider that I make at home, this is how the brand would look. I wanted to channel a mid-century look, while still keeping it modern. The labels have places where I will fill in the information as needed, because each batch that I make is unique.
I created every part of this branding myself using Photoshop, Illustrator, and some brushes from Retro Supply Co. My intention was for the brand to have a modernized vintage feel. I also made the different flavors, bottled, and labeled them in real life. The photos of the bottles are not mockups, and it was some of the best cider I have ever made.